Creative Direction + Design: André Jones
Identity, branding and collection design for Rabbit 3. This collection focused on versatility by the exaggeration of day-to-day wear.
Client: Sole Boy Apparel
Creative Direction: Andy Cherry
Art Direction + Design: André Jones
Summer '23 capsule for Sole Boy apparel. Client requested designs inspired by Scooby Doo. The concept of a "trap hippy" was ideated and developed. Colors were closely related to the Mystery Machine.
Client: FFNV
Creative Direction: André Jones + Shawneca Reed
Identity, branding and capsule collection for FFNV’S safe sex campaign.
Client: Erie Arts & Culture
Creative Direction: Patrick Fisher + André Jones
Merch, Social Media/Marketing Assets: Andre Jones
Branding design, featuring merch and social media assets, for Erie Arts and Culture's Views Festival, a festival that celebrated the umbrella genre that is Hip-Hop. The director requested wanting the logo to have grit and be reminiscent of street art.
Client: Sole Boy Apparel
Art Direction + Design: André Jones
Women’s capsule collection for Sole Boy women’s line. Inspiration stemmed from early 00’s Baby Phat velour sets. Client wanted to give his women’s audience “airport looks”.
Client: Banni Peru
Creative Direction + Design: André Jones
Designs for Banni Peru. Client requested activewear that could double as streetwear.
Client: Daily Bread PA
Creative Direction + Design: André Jones
Spring capsule collection for Daily Bread PA. I was given complete freedom to develop the concept for this release. Taking a heavy inspiration from the PA’s daily lottery, this direction felt appropriately familiar and nostalgic.
Client: E. Adonis
Creative Direction + Design: André Jones
Collection design for E. Adonis. All looks were inspired by the 1980’s “working girl”. The main materials used were lycra, leather and denim. Color scheme focused heavy on reds, blacks and whites.
Client: E. Adonis
Creative Direction + Design: André Jones
90’s inspired capsule collection. Client requested that the number 3 be leveraged as a main point of reference. Thus, three primary colors were used (red, yellow and blue) along with other “easter eggs” that leverage pop culture references from the 90’s.